We want to give you a brief overview of PPC here...and a lot of our training at WA covers beginner to advanced PPC tactics, but we typically don't recommend PPC when starting out.
Reason being, you are risking money...and if you don't know what you are doing, you can lose money quickly.
In saying this, Pay-Per-Click (PPC) Advertising is one of the most reliable ways to make money online. Once setup correctly, you can allow your PPC Campaigns to continually drive qualified traffic to your web sites. The key to being successful in PPC advertising is to make sure that your expenses are less than your revenue.
It really is just simple math. Your goal is to spend less in advertising costs (click charges), than you earn. Your earnings could be through affiliate programs, CPA programs, lead programs or through your own product.
Let's take an example here.
Say you are advertising under a keyword that costs you $0.50 per click.
You are selling an affiliate product on your website that pays you $30 per sale.
To break even within this campaign, you need to make a sale every 60 clicks ($30 / $0.50). Any conversion rate better than 1:60, will earn you a positive revenue, or a positive ROI. Anything less than 1:60 will earn you a negative revenue, or a negative ROI.
Successful PPC marketers earn A LOT of money online. The great part about a successful campaign within the PPC world is that once you set up a profitable one, it will typically continue to remain profitable. This is because the traffic is predictable and the conversion rates typically remain stable across most industries.
To succeed with PPC Marketing, you need to understand several principles starting from setting up your PPC accounts, to research aspects (keyword, audience, product), campaign creation, landing page creation, and analysis and testing.
This is how the PPC process flows...
Step 1: Choose a niche
Step 2: Research that niche and come up with targeted keywords.
Step 3: Create a relevant web page to the exact keyword you are promoting.
Step 4: Create an ad group containing these keywords within your paid advertising account.
The are several PPC networks out there. The top 3 networks that come with our highest recommendation are:
These networks hold 95% of the search audience online, with Google close to 70%! These are the only PPC networks you need to consider!
Step 5: Analyze your results, refine your campaigns, then REPEAT!
If you have ever heard the term "millionaire marketer", it is likely that this referred to someone that was a PPC marketer. There are risks involved with PPC however as you are investing money to hopefully make money and we do recommend that you start with Article Marketing if you are just starting out.
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